My experience in social media is from my Pulliam Fellowship at the Indianapolis Star, various positions at the University Daily Kansan and my social media internship at Sunflower Publishing.
SunPub is the custom publishing division at The World Company. I worked with various publications and projects during my time there. Chiefly, as a social media intern working to build a social media presence for the brand new Kansas Weddings Magazine, from the ground up, utilizing Instagram, Pinterest & Facebook.
Facebook contest for Kansas Weddings Magazine. Through the contest, I also gained experience using paid Facebook advertising and boosted posts. I am proficient in Facebook Business Manager.
Every week I created these 'love quote' graphics for Facebook and Instagram to generate buzz and brand awareness.
University Daily Kansan
As an intern, I also assist with organizing and executing special events for Kansas Weddings Magazine and Best of Lawrence publications. I attended the Free State Wedding Expo to promote the magazine and our formal wedding announcements.
During my time as editor-in-chief, I overhauled the Kansan to become a truly digital-first organization. With that in mind, I co-developed social media and digital strategy that yielded these results:
- Increased Twitter followers by more than 1,400 (roughly an 11% increase in our follower base).
- Traffic to Kansan.com amongst 18-24 year olds in Lawrence increased by 364% (as estimated by Google Analytics) from August to December 2015.
- 41% increase in unique visitors to Kansan.com over same 4 month period.
- 16% increase in web traffic to Kansan.com over same 4 month period.
We accomplished this, in part, by changing our tone on social media. Here are some sample tweets:
ENGAGEMENT PROJECT – #INDYBUCKETLIST
I built a connection with IndyStar readers and drove engagement on a personal digital initiative, in which I compiled a reader-generated #IndyBucketList with 20 must-do items that can only happen in the city. As I completed items on the list, I wrote reviews and posted my experiences on social media.
SOCIAL MEDIA CURATION
- June 26, 2014 was an historic day in Indiana: a federal judge struck down the ban on same-sex marriage. I curated Hoosiers' responses from social media. This post was one of the most-read stories from the IndyStar's coverage that day. (It was shared on Facebook 3386 times.)
- I went into the community during the World Cup, when the US played Germany, and reported on the Downtown atmosphere. I curated my observations, as well as the public's, for IndyStar.
- The IndyStar co-sponsored a block party Downtown during the US vs. Belgium game. I was there from 2-7 p.m. It was a long, but fun, day. Again, I reported the atmosphere and then curated social media posts from attendees.
- Following a hot-button story in the IndyStar about Miss Indiana's "normal" body, I wanted to know what other women in the community thought of as "normal." I posed the question: "What does 'normal' mean to you?" Women in Indianapolis were #ProudToBeNormal. Here's their story.
I wrote these Facebook posts for The Indianapolis Star, a page with more than 80,000 likes. The posts I wrote were seen by thousands and generated likes, shares and comments – all of the engagement that is important for connecting readers with the stories about which they care.
I was managing social media and noticed a column about negative effects of legalizing marijuana had been posted to IndyStar.com. I also saw the Star's cartoonist had Tweeted out his latest cartoon on the same topic. I posed a question, and the community engaged in conversation: