American Press Institute
I've been at API since June 2016. I started as a program associate and am now an assistant program manager. I spend my time studying, reading, processing, and writing about all aspects of news and media. Areas of focus:
My areas of focus are:
- Metrics for News: I work on the Metrics for News team. We are charged with helping newsrooms develop data-informed content strategies that grow audiences and deepen engagement. To do that, we use our proprietary Metrics for News software to track content using blended metrics. We next administer audience surveys that assess respondents’ most profound worries and passions. Then we use findings from the content tagging analysis and survey to help newsrooms identify and improve core coverage areas. We deliver solutions through consultation and written strategy memos for newsroom leaders.
- Training/speaking: I spend my time educating newsrooms on metrics basics and all aspects of the Metrics for News process. I have presented at conferences, summits and training programs on metrics/analytics and news literacy.
- News literacy: I spend part of my time updating API’sYouth News Literacy Program. I'm helping transition our focus from solely youth to news organizations’ critical role in helping the public better understand journalism and news media processes. I also participate in research design related to news literacy (and sometimes other topics).
Miscellaneous: In addition to the above, I assist with planning and executing Thought Leader summit events. Occasionally write or edit API’s Need to Know morning newsletter, which curates practical insights and ideas from all over the world of media and tech. And as an added bonus, I get to directly work with API Executive Director Tom Rosenstiel on many of these projects.